ABOUT ALSA
Building A Stronger, More Connected Fire Industry
Learn why ALSA was established, how it supports professional engagement and who helps guide the association's work.
WHO WE ARE
A Trusted Platform For South Africa's Fire Industry
ALSA was established to create a trusted platform where individuals, businesses and stakeholders across the fire industry can connect, collaborate and contribute to the development of the sector.
The association brings together manufacturers, suppliers, consultants, service providers and other professionals through industry discussion, knowledge-sharing, networking and non-legislative engagement.
- Encouraging collaboration across the fire industry
- Creating space for product and industry discussions
- Supporting knowledge-sharing and professional relationships
- Representing member interests through non-legislative engagement
WHAT GUIDES US
A Shared Purpose For A Stronger Industry
ALSA's direction is shaped by collaboration, integrity, accessibility, progress and active professional participation
MISSION
To support the fire industry through non-legislative engagement, collaboration and knowledge-sharing while creating opportunities for professionals and stakeholders to contribute to the sector's continued development.
VISION
To foster collaboration, innovation and professional engagement that contributes to a stronger, more connected and future-focused fire industry.
VALUES
Collaboration, integrity, accessibility, progress and professional engagement guide how ALSA represents members, shares knowledge and creates opportunities for participation.
MEET THE TEAM
The People Supporting ALSA's Direction
ALSA is supported by people committed to constructive industry participation, professional engagement and the continued development of the fire sector.
Tim de Witt
Co-founder
As a Co-Founder of ALSA, Tim is passionate about strengthening and developing the South African fire industry through collaboration, professional relationships and shared knowledge.
With a strong commitment to the industry, Tim helped establish ALSA as a platform where fire professionals, businesses and industry stakeholders can connect, exchange ideas and create meaningful opportunities. Their vision is to encourage innovation, support product and industry development, and contribute to a stronger, more connected fire industry.
Through ALSA, Tim continues to promote professional growth, with a focus on creating a positive and sustainable future for the fire industry.
Gerhard Marais
Chairman
Chairperson of the ALSA Steering Committee
As Chairperson of the ALSA Steering Committee, Gerhard provides leadership, guidance and strategic direction in support of ALSA’s vision for a stronger and more connected fire industry.
With a commitment to collaboration and professional development, Gerhard works alongside industry members and stakeholders to encourage meaningful relationships, knowledge sharing and opportunities for growth. Their role is focused on bringing people together, supporting industry initiatives and helping ALSA create lasting value for the fire industry.
Through dedicated leadership and a collaborative approach, Gerhard contributes to ALSA’s goal of building a progressive, professional and united fire industry.
Valencia Vas-Diass
Admin
Administrator of the ALSA Steering Committee
As the Administrator of the ALSA Steering Committee, Valencia plays an important role in supporting the day-to-day coordination and administration of ALSA’s activities.
With a strong focus on organisation, communication and member support, Valencia assists with coordinating meetings, events, communications and industry initiatives. Their role helps ensure that the Steering Committee operates efficiently and that members remain informed, connected and engaged.
Through dedication and attention to detail, Valencia contributes to ALSA’s vision of building stronger professional relationships, encouraging collaboration and supporting the continued development of the fire industry.
BECOME PART OF ALSA
Become Part Of A Stronger Fire Industry
Join ALSA and become part of a professional community committed to collaboration, innovation and the continued growth of the fire industry.